A Guide to Sharing on Poshmark

Sharing is the key to more engagement and sales.

Ask any thriving Poshmark reseller about their tried and tested strategies to grow on Poshmark, and we bet all of them will mention sharing listings as their strongest tools in the arsenal.  Being a platform that’s built around social engagement, sharing makes you visible to other Poshers, builds your reputation, and of course, brings more buyers in.

Knowing how to share on Poshmark the right way is something you shouldn’t skip. In this nifty guide, we help you understand the ins and outs of Poshmark sharing and gear you up for reselling success on this platform.

Why share on Poshmark?

Want a sales boost? Sharing seems to be a mundane chore, but in reality, it helps you and your listings become more visible to buyers. The more your listings are shared, the  more likely you are to gain engagement with customers.  

Your followers see your listings more when you share them, and Poshmark also puts “just shared items” first when buyers run a quick search. Sharing makes it easier for other buyers, who might not be your followers, to take an interest in your item and follow you for your entire closet. 

More shares=more clicks, and we recommend sharing at least once a day. Twice or thrice  is great, though, as the algorithm pushes your listings. Regular sharing reminds followers and buyers that you have your listings on-hand and it’s up for grabs anytime.

Social selling-what is it?

Poshmark, along with Depop, Whatnot, and others, operate using the social selling model. In a nutshell, social selling is a trust-based, relationship-focused business model where buyers get to know the seller as if they were friends in social media. While sales is a goal, integrity and relationship-building comes first.

Imagine this: A seller establishes their reputation of being a thrift shop owner of five years and an upcycling enthusiast. They regularly share videos of how they upcycle clothes then list it on Poshmark. That builds their image as an authority in reselling and upcycling. People will follow their account, buy from them, and the way they interact with their buyers becomes known throughout the app. Followers share their items, and they also share other Posher’s listings. This is an example of social selling.

The more a listing gets shared the more it piques the interest of buyers. If a Posher shares a listing from another Posher, it also strengthens their relationships as this is seen as a “vouch” by their followers. Everyone wins when listings are shared, hearted, and commented on.

Your Sharing Intent

Sharing on Poshmark sounds so good, right? So should you hop in and go on a sharing spree, both for your own listings and from other Poshers’ closets? The answer is no. Poshmark sharing should be planned and intentional to gain results. Random sharing and engagement may not be as effective as a carefully executed Poshmark sharing plan. Let’s take a deeper look on why sharing intent is important in Poshmark.

Sharing your listings alone (self-sharing) keeps your followers updated with your inventory, and gives you visibility. It shows that your account is active and you’re ready to sell.  On the other hand, sharing other Poshers’ listings  within the community (also known as community shares) signals to everybody: “I am here and I am  happy to help you win.” More than sales, you show that you are a supportive member of Poshmark.  Posh Party shares are great for getting discovered by non-followers. All these three sharing types lean towards better visibility, recommendations, and eventually, sales.

These three kinds of intent help you towards building your following on Poshmark, which will eventually lead to the next step: becoming a Posh Ambassador.

Becoming a Posh Ambassador

If you do things right through sharing, engagement, and supporting fellow Poshers, then you’ll be qualified to become a Posh Ambassador. More than just a fancy title, being a Posh Ambassador gives you an opportunity to increase your sales. It opens up opportunities regular Poshers may not have access to.

To become a Posh Ambassador and establish your reputation strongly in the platform, you need to self-share 5000 items, share 5000 items from other Poshers’ closets, and have at least 50 listings in your closet. 

Other additional criteria include:

• Make at least 15 sales
• An average rating of 4.5 stars, at least
• An average ship time of less than 3 days.
• At least 1 Love Note (Poshmark’s version of a 5-star review, with comments) for another Poshmark seller

Want to check how you’re faring with these numbers? My Posh Stats make it easy to track your progress towards Ambassador status. Meeting the criteria gets you the Star badge that tells you’re a Posh Ambassador in your closet. The badge can be seen in your About page as well.

Posh Ambassadors are featured in the Find People page, where new Poshers can see who’s frequently recommended. You can also host Posh Parties and receive exclusive ambassador giveaways, participate in challenges, and more. Mentorship opportunities are also available for Ambassadors during Poshmark events.

Strategies on Sharing on Poshmark

Daily sharing

Build consistency on Poshmark by sharing daily. Do both self-share and community sharing for best results.

Joining Posh Parties

A Posh Party is a curated selling event, more like a group bulletin board, where one can share their listings. There’s also Posh Party Live,  Poshmark’s version of an online live selling event (now changed into Posh Shows). You can self-share during such parties and do community sharing, too. Posh Parties cost nothing to join, are held four times a day and have different themes.

Maximizing peak hours for sharing

Know the peak times for your audience and share when most of your followers are online.  When they are online and a share notification pops up, they are more likely to hear your listing (or buy, which is our ultimate goal). 

Replying to orders, comments and likes

Setting aside a dedicated time to comment on shares lets your buyers know you are ready to receive offers and answer questions. Poshmark does not tolerate bots that send automated messages so it's best to interact with your followers real-time. Leave comments for buyers and followers to comment on. Examples: “What do you think of this lovely down jacket? Isn’t she a beauty? We’d like to hear your thoughts!”

Letting your personality shine through your shares

When you share, don’t be afraid to show who you are. Use emojis for your comments,  descriptive language for your listings. Generic replies to item inquiries won’t gain interest as much as a lively message. However, with rude customers, it’s best to stay polite at all times.

Can’t share listings?

If you find out that after diligently sharing your listings and sharing from other Poshers’ closets that you suddenly can’t share, then you have encountered the infamous Poshmark share jail. It happens when you suddenly can’t share listings, whether your own listing or by others.  Coined by Poshers, it’s technically a temporary restriction  of your account, due to unusual activity that triggered Poshmark’s anti-spam filters. 

The usual culprits for share jail are:

• Sharing too much in one day
• Sharing similar items so much it follows a pattern
• Using bots to speed up sharing (a clear no for Poshmark)

You’ll know your account is temporarily banned when you can't see the “Shared Successfully” message. You can still access other parts of your account. It lasts anywhere from a few  hours to a couple of days or more. It usually resolves on its own and won’t have much of an effect if you are already consistently sharing.

Share jail isn’t a phenomenon exclusive to Poshmark. Other platforms similarly ban accounts who have spammy activities going on. The number of excessive shares that triggers share jail also depends on the size of your closet.  Unfortunately, the only way to get out of shared jail is to wait it out, patiently. 

The Bottomline

Poshmark being a platform centered on social selling gives value to sharing listings from your own closet as well as from others. These sharing strategies will help you keep a healthy engagement level with the community, fellow resellers and buyers included. 

It also helps to be updated with Poshmark’s terms and conditions regularly to avoid running into restrictions like share jail. All in all, Poshmark sharing is a win-win situation for everyone and must be done with intention.