# Keywords: How to Stop Ignoring Google and Actually Get Some Traffic

Canonical URL: https://www.sellraze.com/blog/keywords-how-to-stop-ignoring-google-and-actually-get-some-traffic
Markdown URL: https://www.sellraze.com/blog/keywords-how-to-stop-ignoring-google-and-actually-get-some-traffic.md
Published: 2026-01-14T23:00:48.000+00:00
Updated: 2026-01-14T23:00:49.000+00:00
Authors: Joem Castones
Reading time: 6 min

> The internet is akin to setting up a booth at a massive flea market the size of a small country. You are technically present, yes, just not discoverable.

A lot of resellers think SEO is some tech-bro hobby that involves spreadsheets, buzzwords, and bespectacled people explaining ‘search intent’ while sipping hot morning coffee. If you’re reading this, it’s because you’ve probably realized that you need more than just a shiny website and a well-organized Instagram feed to sell things online. You

![Keywords: How to Stop Ignoring Google and Actually Get Some Traffic](https://storage.ghost.io/c/e9/2c/e92c0268-0a3c-45b5-8c3a-b81ee6ef33fd/content/images/2026/01/premium_photo-1664194583933-542ca692727b.jpg)

The [internet](https://nifty.ai/post/seo-resellers?ref=sellraze.ghost.io) is akin to setting up a booth at a massive flea market the size of a small country. You are technically present, yes, just not discoverable.

A lot of resellers think [SEO](https://blog.vendoo.co/a-resellers-guide-to-search-engine-optimization-and-keywords?ref=sellraze.ghost.io) is some tech-bro hobby that involves spreadsheets, buzzwords, and bespectacled people explaining ‘search intent’ while sipping hot morning coffee. If you’re reading this, it’s because you’ve probably realized that you need more than just a shiny website and a well-organized Instagram feed to sell things online. You need traffic, and the _good_ kind. The kind that actually comes from Google’s search results, instead of just your mom refreshing your homepage because she’s proud of you.

But before you panic and run off to hire a full-time SEO [expert,](https://medium.com/@abohami/60-of-google-searches-end-with-zero-clicks-heres-how-to-win-anyway-5e53314f5786?ref=sellraze.ghost.io) take a deep breath. You don’t have to be a techie to get this right. Sure, it’s a little complicated, but with the right direction, you’ll find your way to a pile of clicks.

Let’s dive into how you can actually get the net to notice you, without selling your sanity or your grandpop’s antique clock collection.

## **Keywords Are Just What People Type When They Panic-Buy**

Brass tacks: a keyword is not some sort of code. It is [literally](https://nifty.ai/post/seo-resellers?ref=sellraze.ghost.io) just words. Even more specifically, words typed by someone who has already decided they want something and is now spiraling slightly while trying to find the best version of it.

![](https://storage.ghost.io/c/e9/2c/e92c0268-0a3c-45b5-8c3a-b81ee6ef33fd/content/images/2026/01/image-2.png)

_[Photo](https://www.kingofdigitalmarketing.com/blog/what-is-the-role-of-keywords-in-google-adwards.aspx?ref=sellraze.ghost.io)_

[Keywords](https://blog.vendoo.co/a-resellers-guide-to-search-engine-optimization-and-keywords?ref=sellraze.ghost.io) are the GPS coordinates for your content. If you’re selling, say, vintage concert T-shirts, then people are googling terms like ‘vintage concert tees’ or ‘retro band shirts.’ And guess what? If you don’t use those terms in your listings, your shop is basically invisible. You’re like the secret menu at In-N-Out, but no one knows it exists.

When you [write](https://leadadvisors.com/blog/seo-for-resellers/?ref=sellraze.ghost.io) a title or description, chances are, you are talking to someone who is halfway through their lunch break, mildly annoyed, and determined to find what they want before their boss walks by. No one types “charming vintage blouse with a hint of sadness.” They type “vintage floral blouse size medium puff sleeve.”

Now, don’t go stuffing keywords into your website like a Thanksgiving turkey because Google’s smart. Keyword stuffing is the SEO equivalent of wearing socks with sandals. Instead, think of keywords as spices. You want to sprinkle them in just the right places, like on your titles, in your [product](https://blog.vendoo.co/a-resellers-guide-to-search-engine-optimization-and-keywords?ref=sellraze.ghost.io) descriptions, and in item specifics. A little goes a long way, but you can’t skip the seasoning entirely unless you’re okay with selling an entire rack of bland, tasteless T-shirts.

You pick up one and think, “This looks expensive. Maybe something my art teacher would wear. Not saying she’s tasteless, but anyway.” The buyer types, “corduroy blazer women brown size large.”

Both of you are correct. But only one of you gets paid.

## **Your Title Is Not a Creative Writing Exercise**

Your listing title is doing more work than you think. Besides the buyer, it is for Google and marketplace search engines. They are the place for clarity. Your personality can live in the description. Your title has one job: tell the algorithm exactly what this item is.

A strong reseller title usually [includes](https://blog.vendoo.co/a-resellers-guide-to-search-engine-optimization-and-keywords?ref=sellraze.ghost.io) things like brand, item type, measurements, key features, gender or fit, among others.

This is also where people get scared about sounding repetitive or boring. Good. Boring sells. If someone searches “Nike Air Force 1 white men size 10” and your title says exactly that, they click. Buyers want confirmation they’re searching for an item that’s marketable.

![](https://storage.ghost.io/c/e9/2c/e92c0268-0a3c-45b5-8c3a-b81ee6ef33fd/content/images/2026/01/image-1.png)

_[Photo](https://www.wwwblackfriday.com/?ggcid=1708064&ref=sellraze.ghost.io)_

Also, Google exists and you should probably [acknowledge](https://nifty.ai/post/seo-resellers?ref=sellraze.ghost.io) it. A huge amount of traffic comes from Google, not just marketplace search. That means your listing might show up to someone who never opened the app you are selling on.

And as someone who uses a lot of it, you know Google loves specifics, structure. So why not make its job easy? That [means](https://leadadvisors.com/blog/seo-for-resellers/?ref=sellraze.ghost.io) clear titles, complete item specifics, and accurate categories. If you skip item descriptions because they feel annoying, you are actively hiding your listing. Google cannot guess. It does not know the jacket is wool unless you tell it.

## **Descriptions Are Where You Earn Trust, Not Traffic**

Here is the good news. You do not need fancy [tools](https://sell.amazon.com/blog/amazon-seo?ref=sellraze.ghost.io) to do research. You need curiosity and five extra minutes.

Start where buyers start: the search bar.

Type in the item you are selling and watch what autocomplete suggests. If you didn’t know already, those suggestions are not random. They are based on what people actually search. If you type “vintage t-shirt” and see “vintage t-shirt oversized,” “vintage t-shirt wool,” and “vintage t-shirt men,” congratulations. You just found keywords.

![](https://storage.ghost.io/c/e9/2c/e92c0268-0a3c-45b5-8c3a-b81ee6ef33fd/content/images/2026/01/image-3.png)

_[Photo](https://www.uchealth.org/today/the-hidden-stress-of-cell-phones/?ref=sellraze.ghost.io)_

Now, if [keywords](https://blog.vendoo.co/a-resellers-guide-to-search-engine-optimization-and-keywords?ref=sellraze.ghost.io) are the spice, then content is the main course. It exists to convert, but not in the frantic, stuffing-them-in-everywhere way people think. The first few lines matter most. After that, clarity beats cleverness every single time. Buyers read descriptions the way people read restaurant reviews. They skim, looking for red flags. Is this authentic? Is this damaged? Am I about to be disappointed?

This is where your voice can shine, but it has to be [useful](https://nifty.ai/post/seo-resellers?ref=sellraze.ghost.io) voice. Let’s take a look at a poor product description:

- **Bad Description**: “Vintage concert shirt. Good quality. Size small, medium, large, and XL.”
- **Good Description**: “This classic vintage concert tee from the 1991 Metallica tour features iconic artwork and soft, well-worn cotton. No stains or holes. Perfect for anyone looking to add a piece of rock history to their collection. Measurements are listed below because vintage sizing can be chaotic.”

See how much [better](https://leadadvisors.com/blog/seo-for-resellers/?ref=sellraze.ghost.io) that sounds? You’ve got the details, the keywords, and it actually tells a story. You can be funny. You can be warm. Just remember that no one is buying your personality.

## **The Slow Burn of SEO and Why You Need to Speak Buyer, Not Seller**

Resellers give up because they optimize a listing, check it for three days, then conclude it broken. But [SEO](https://sell.amazon.com/blog/amazon-seo?ref=sellraze.ghost.io) is not instant gratification. Search engines need time. Marketplaces need data. Buyers need to… exist.

Regularly [monitor](https://www.dailystory.com/blog/seo-reselling-in-2024-emerging-trends-and-what-to-expect/?ref=sellraze.ghost.io) your item’s performance and see what’s working. Are your rankings improving? Are you getting more organic traffic? Use tools like Google Analytics to track the success of your keywords, content, and overall site performance.

![](https://storage.ghost.io/c/e9/2c/e92c0268-0a3c-45b5-8c3a-b81ee6ef33fd/content/images/2026/01/image.png)

_[Photo](https://www.searchenginejournal.com/google-keyword-planner-updated-to-show-the-most-relevant-keyword-ideas/318703/?ref=sellraze.ghost.io)_

The payoff is cumulative. A well-optimized listing can bring traffic for months. Sometimes years. While you sleep and source and spiral over something else.

At the end of the day, keywords are just about speaking buyer language. You know your item. The buyer knows what they want. Keywords are the bridge between those two things.

You do not need to [become](https://blog.vendoo.co/a-resellers-guide-to-search-engine-optimization-and-keywords?ref=sellraze.ghost.io) an SEO expert. You just need to stop assuming buyers think the way you do. Because if your listings are not getting traffic, it is rarely because you are unlucky, and usually because you are quiet in a very loud place.

But with the right mindset and a little elbow grease, you can start ranking higher, getting more traffic. Speak clearly. Name things honestly. Give the [algorithm](https://nifty.ai/post/seo-resellers?ref=sellraze.ghost.io) something to work with. Then let your personality shine where it actually matters. Now go out there and make Google fall in love with your vintage concert tees, or whatever else you’re selling.

Yes, the internet is a flea market. So bring a sign.

Not sure you're getting the best deals? SellRaze keeps your inventory in sync and helps you track competitive pricing, so you never miss out on a sale. Start optimizing your listings today!

[Learn more](sellraze.com)