# How to Use AI Pricing Tools in 2026 Canonical URL: https://www.sellraze.com/blog/how-to-use-ai-pricing-tools-reselling Markdown URL: https://www.sellraze.com/blog/how-to-use-ai-pricing-tools-reselling.md Published: 2026-07-31T16:30:45.000+00:00 Updated: 2026-07-31T16:30:44.000+00:00 Authors: Jasmin Mipaña Reading time: 4 min > Learn how to use AI pricing tools to price your inventory with confidence. Discover best practices and maximize your profits. ![Concept art of an AI pricing tool](https://storage.ghost.io/c/e9/2c/e92c0268-0a3c-45b5-8c3a-b81ee6ef33fd/content/images/2026/07/capitalism-cash-credit-revenue-banking-stock-concept.jpg) If there's a dilemma resellers often share, it is pricing items. Every reseller wants to maximize profit without letting inventory sit unsold for too long. Before, you had to rely on a lot of research to price your items, and we mean A LOT. You need to follow market trends and sales reports. Items for resale are also harder to price. Item condition varies greatly even with the same item. Today, AI pricing tools are helping resellers price their items faster and get them listed ASAP. It's enticing to learn how to use AI pricing tools for convenience. The pricing comparison is probably the best feature these tools have; you don't have to manually compare how much a certain trading card costs on [Mercari](https://www.mercari.com/?ref=sellraze.ghost.io) vs [eBay.](https://www.mercari.com/?ref=sellraze.ghost.io) This quick guide walks you through how to use AI pricing tools in 2026, so you'll solve your pricing woes. ## Before you start: what to know about AI pricing tools - Not all AI pricing tools work the same. Some give pricing estimates, some check sold comps, and some base their price on an item's [**sell-through rate**](https://www.sellraze.com/blog/sell-through-rate-str-in-reselling-resell-terms-explained-2026?ref=sellraze.ghost.io). We recommend apps that price items based on sold items instead of getting the average price from several platforms. - AI pricing tools should add value to your reselling processes, not greatly add to your business expenses. - Have your items ready for pricing (cleaned, ironed, repaired) before using your AI pricing tool. ## How to Use AI pricing tools ![Dollar sign pricing](https://storage.ghost.io/c/e9/2c/e92c0268-0a3c-45b5-8c3a-b81ee6ef33fd/content/images/2026/07/AI-pricing-tools-1.jpg) _[Image by jcomp on Magnifi](https://www.magnific.com/free-photo/person-holding-yellow-dollar-sign_5598498.htm?ref=sellraze.ghost.io#fromView=search&page=1&position=15&uuid=0140dac1-ac55-4508-b4e4-6fbf6c0fa363&query=price)_ ### Step 1. Choose the AI tool that covers pricing for your preferred platforms. An AI tool that pulls prices from ten platforms? Great, until it does not give the price for the platform you actually sell on. ### Step 2. Be familiar with the tool's UI. Learn how it works, where the menus are, the settings, etc. Watch tutorials so you can maximize its features. ### Step 3. Verify the AI price against actual marketplace listings. This step seems counterintuitive—you got an AI pricing tool to save you research time, why check prices on the platform? Here's why: these tools are trained to spot pricing patterns, but are not foolproof. Some update pricing based on specific times and miss new data. Some of the, generate higher prices that lead to [**price gouging**](https://support.poshmark.com/s/article/policy-price-gouging?language=en_US&ref=sellraze.ghost.io). Glancing at the average price of the [**sold listings**](https://www.ebay.com/sch/ebayadvsearch?ref=sellraze.ghost.io)can help you price confidently. **Tip:** Do these every time you get a price that's ridiculously low or high; chances are the AI missed something. ### Step 4. Enter information accurately into the tool. Sure, some tools save time by picking out the details of an item from a single photo. Make sure your pricing tool gets accurate information by entering the brand, model, condition, size, and flaws if possible. ### Step 5. Adjust pricing according to human factors AI pricing tools are undoubtedly helpful, especially when you're dealing with [**bulk inventory**](https://www.sellraze.com/blog/blog-where-to-buy-wholesale-reselling?ref=sellraze.ghost.io)**.**But some factors need the human touch. For example, rare items or collectibles can be mispriced easily because AI is based only on existing data. If an item resurfaced recently, AI may not be able to accurately price it. Other factors that you need to adjust for include seasonal demand, local demand, and item condition (easy to miss and hard to price for similar items). Another thing to watch out for is the varied prices on different platforms. It's best not to price items uniformly across all platforms, especially when you [**crosslist**.](https://www.sellraze.com/blog/crosslisting-in-reselling-what-it-is-how-to-do-it-and-why-it-works-2026?ref=sellraze.ghost.io) ### Step 6. Monitor your listing performance. Ask yourself: which listings are priced using AI tools? Which ones were entirely decided by you? On which platforms did the AI price work well? Then feel free to reprice items that you think are not performing well. ## Frequently asked questions ![the word price](https://storage.ghost.io/c/e9/2c/e92c0268-0a3c-45b5-8c3a-b81ee6ef33fd/content/images/2026/07/hands-holding-word-price.jpg) _[Image by rawpixel.com on Magnifi](https://www.magnific.com/free-photo/hands-holding-word-price_2979589.htm?ref=sellraze.ghost.io#fromView=search&page=1&position=9&uuid=0140dac1-ac55-4508-b4e4-6fbf6c0fa363&query=price)_ **Q: Is an AI pricing tool necessary for resellers?** **A: Depends on the kind of reseller you are**. If you're a casual reseller who's selling a few pieces here and there, you can skip using AI pricing tools. But if you're someone with a [**death pile**](https://www.sellraze.com/blog/death-pile-meaning-in-reselling?ref=sellraze.ghost.io) waiting for you to list, and plenty of inventory needing repricing, then an AI tool would be of much help. **Q: Are AI pricing tools accurate?** **A: They can be, if you input enough information for it to make a better decision.**Brand, condition, size/dimensions help, along with photos, to generate a good price, combined with information from online marketplaces. **Q: Can I use AI pricing tools to price vintage items?** **A: You can, but proceed with caution.** Many listings include the word "vintage" even if it's vintage-inspired, and some tools may not get this nuance. ## Related articles Still have qualms with pricing? These articles might help: [**When to Relist, When to Discount, and When to Let the Item Go**](https://www.sellraze.com/blog/when-to-relist-when-to-discount-and-when-to-let-the-item-go?ref=sellraze.ghost.io) [**Pricing Anxiety: Choosing a Number and Hoping for the Best**](https://www.sellraze.com/blog/pricing-anxiety-choosing-a-number-and-hoping-for-the-best?ref=sellraze.ghost.io) [**How to See Sold Items on eBay**](https://www.sellraze.com/blog/how-to-see-sold-items-on-ebay?ref=sellraze.ghost.io) Pricing takes some skill, and while you're leaning towards pricing mastery, SellRaze makes it easy for you. See how much similar items are priced on different platforms. Plus, it updates you when these prices change.