# How to sell on Amazon Canonical URL: https://www.sellraze.com/blog/how-to-sell-on-amazon Markdown URL: https://www.sellraze.com/blog/how-to-sell-on-amazon.md Published: 2024-03-29T21:44:27.000+00:00 Updated: 2024-03-29T21:44:27.000+00:00 Authors: Jefferson Mao Tags: Marketplaces 101 Reading time: 4 min > As one of the most trusted brands in the US, Amazon has become a go-to destination for online shoppers worldwide. With over 60% of sales in the Amazon store coming from independent sellers, it's clear that this platform offers a wealth of opportunities for entrepreneurs looking to expand their reach and grow their business. At Sellraze, we understand the challenges and potential of selling on Amazon, which is why we've created this comprehensive guide to help you get started and leverage our p ![How to sell on Amazon](https://storage.ghost.io/c/e9/2c/e92c0268-0a3c-45b5-8c3a-b81ee6ef33fd/content/images/2024/03/Screenshot-2024-03-29-at-4.37.40-PM.png) As one of the most trusted brands in the US, [Amazon](https://www.amazon.com/?ref=sellraze.ghost.io) has become a go-to destination for online shoppers worldwide. [With over 60% of sales in the Amazon store coming from independent sellers](https://sellingpartners.aboutamazon.com/impact?ref=sellraze.ghost.io#:~:text=More%20than%2060%25%20of%20sales,%2D%20Amazon%20Selling%20Partners), it's clear that this platform offers a wealth of opportunities for entrepreneurs looking to expand their reach and grow their business. At [Sellraze](https://sellraze.com/?ref=sellraze.ghost.io), we understand the challenges and potential of selling on [Amazon](https://www.amazon.com/?ref=sellraze.ghost.io), which is why we've created this comprehensive guide to help you get started and leverage our powerful tools to streamline your selling process. ## Step 1: Get Ready to Sell ### Choose Your Selling Plan Amazon offers two selling plans tailored to your needs and budget: - The Individual selling plan, which costs $0.99 per sale - The Professional selling plan, which costs $39.99 per month, regardless of the number of items sold Each plan also grants access to specific optional programs and features. Note that Amazon collects a referral fee on each item sold, and additional selling fees may apply in some cases. ### Create and Configure Your Seller Central Account After selecting your selling plan, you'll register with Amazon and create your Seller Central account. This hub allows you to manage your listings, inventory, and orders. Before you start selling, make sure to configure your account settings, including your public seller profile, payment and business information, shipping and returns settings, tax information, and user permissions. ## Step 2: List Your Products ### Understand the Product Detail Page The product detail page is where customers find all relevant information about an item. When multiple sellers offer the same product, Amazon combines their offers on a single detail page to simplify the customer experience. Before listing your products, ensure they comply with Amazon's policies, including product safety and restricted products guidelines. You'll also need to obtain a product ID (GTIN) for each item, which can be found on the packaging or obtained from the manufacturer. ### Match or Create a Product Listing If the product you want to sell is already in the Amazon store, you can match your offer to the existing product detail page using its GTIN. If the product isn't listed yet, you'll need to create a new product detail page. Professional sellers can also match or create product listings in bulk. ### Simplify Your Listing Process with Sellraze At Sellraze, we understand that creating and managing product listings can be time-consuming, especially if you're selling on multiple platforms. That's why we've developed powerful listing tools that allow you to: - Create and edit listings in bulk - Automatically sync your inventory across multiple marketplaces - Optimize your listings for better visibility and conversions With Sellraze, you can streamline your listing process and focus on growing your Amazon business. ## Step 3: Price Your Products Familiarize yourself with key pricing concepts in the Amazon store: - Competitive external price: the lowest price for an item from major retailers outside Amazon - Featured Offer: the offer displayed prominently on a product detail page, often with 'Buy Now' and 'Add to Cart' buttons - Lowest Amazon price: the lowest price currently offered by a seller in the Amazon store ### Optimize Your Pricing Strategy with Sellraze Sellraze's advanced pricing tools help you stay competitive and maximize your profits by: - Automatically adjusting your prices based on market conditions and competitor pricing - Setting custom pricing rules and strategies - Providing real-time price optimization recommendations With Sellraze, you can ensure your products are always priced competitively, helping you win the Featured Offer and attract more customers. ## Step 4: Select Your Fulfillment Method Choose between two main fulfillment options: 1. Merchant-fulfilled shipping (MFN): You maintain your own inventory and ship products directly to customers 2. Fulfillment by Amazon (FBA): You send your inventory to Amazon, and they handle picking, packing, shipping, customer service, and returns ## Step 5: Monitor Your Performance To maintain a successful Amazon selling account, you must comply with all applicable laws and Amazon policies. The Account Health dashboard provides an overview of your account's adherence to policies and performance targets, including: - Customer Service Performance: Maintain an Order Defect Rate (ODR) under 1% - Account Health Rating: Address any policy violations to maintain a 'Good' rating - Shipping Performance: Monitor your Late Shipment Rate (LSR), Pre-fulfillment Cancel Rate (CR), and Valid Tracking Rate (VTR) ### Track Your Performance with Sellraze Sellraze's powerful analytics and reporting tools help you monitor your Amazon selling performance by: - Providing real-time insights into your sales, profits, and key performance indicators - Identifying areas for improvement and growth opportunities - Generating customizable reports to help you make data-driven decisions With Sellraze, you can stay on top of your performance and ensure your Amazon selling account remains in good standing. ## Step 6: Promote and Advertise Your Products Leverage no-cost promotions and pay-per-click advertising to boost your products' visibility: - Create coupons, percentage-off, and buy-one-get-one promotions - Offer Lightning and 7-Day Deals during shopping events like Prime Day - Use Sponsored Products, Sponsored Brands, and Sponsored Display ads to feature your products prominently in search results and across the Amazon store ### Optimize Your Advertising Campaigns with Sellraze Sellraze's advanced advertising tools help you maximize your return on ad spend (ROAS) by: - Automatically optimizing your bids and ad placements - Providing keyword research and suggestions - Generating detailed reports on your advertising performance With Sellraze, you can create and manage effective advertising campaigns that drive more traffic and sales to your Amazon listings. ## Step 7: Get Product Reviews Encourage customers to leave positive reviews and ratings by: - Accurately representing your products on the detail page - Packing products securely to prevent damage during shipping - Providing timely customer service and valid tracking numbers - Responding to customer messages within 24 hours - Offering refunds for products returned within 30 days of purchase Eligible brands can also use tools like Amazon Vine to generate reviews while adhering to Amazon's customer product review policies. ## Step 8: Grow with Tools and Programs Take advantage of Sellraze's blog, which offers brand, logistics, pricing, and promotional tips designed to fuel the growth of new sellers. ### Accelerate Your Growth with Sellraze At Sellraze, we're committed to helping Amazon sellers like you succeed and grow your business. Our comprehensive suite of tools and services covers every aspect of your selling journey, from listing and pricing optimization to advertising and performance tracking. By leveraging Sellraze's powerful features and expert support, you can streamline your operations, maximize your profits, and unlock the full potential of selling on Amazon. Start your [Amazon](https://www.amazon.com/?ref=sellraze.ghost.io) selling journey today, and let [Sellraze](https://sellraze.com/?ref=sellraze.ghost.io) help you build a thriving e-commerce business.