# Etsy Sells Depop to eBay February 2026 Canonical URL: https://www.sellraze.com/blog/etsy-sells-depop-to-ebay-february-2026 Markdown URL: https://www.sellraze.com/blog/etsy-sells-depop-to-ebay-february-2026.md Published: 2026-02-25T09:00:01.000+00:00 Updated: 2026-02-25T09:00:06.000+00:00 Authors: Jasmin Mipaña Reading time: 7 min > Etsy sells Depop to eBay for $1.2B in 2026. Here’s what the acquisition means for Depop, eBay, and resale sellers. ![Businesspeople shaking hands implying Etsy's sale of Depop to eBay](https://storage.ghost.io/c/e9/2c/e92c0268-0a3c-45b5-8c3a-b81ee6ef33fd/content/images/2026/02/business-people-shaking-hands-meeting-room.jpg) _It’s a pivotal move for all the platforms involved._ On February 18, 2026, Etsy announced the [**sale of the reselling app Depop to eBay**](https://investors.etsy.com/news-events/press-releases/detail/217/ebay-to-acquire-depop-from-etsy?ref=sellraze.ghost.io) for the amount of $1.2 billion in cash. This signals a significant shift for these three platforms. The sale is expected to be completed by the second quarter of 2026 pending final adjustments and approvals. Depop will keep its existing name, brand and platform, on the web and via the app. While Depop continues to operate as is, this move will reshape and bring significant changes in the resale landscape, as it gains eBay’s infrastructure. Resellers on these platforms are eager to know what this means, in terms of pricing and regulations, and how it drives the direction of resale platforms in general. ## Depop’s Impact in Today’s Resale Economy Depop is not just an ordinary resale platform: It is one of the most popular e-commerce websites with a predominantly Gen-Z base. Generating approximately $1 billion in gross merchandise sales in 2025, Depop also reported around 7 million active buyers and more than 3 million active sellers. Nearly 90% of its users are under the age of 34. Depop’s growth is something to watch out for: in the US alone, growing close to 60% year over year is no small feat. The kind of growth Depop showed tells why and how younger consumers engage in online shopping. More than finding bargains, Gen-Z and younger millennials approach reselling with a desire to drive sustainability, culture and identity in mind. Far from being something people turn to only when money is tight, second-hand online shopping is now the preferred choice to score great deals at a lower price. Depop’s appeal to the younger population lies in its mobile and community-centered culture that feels more like social media rather than a reselling app. Its feed-based approach drives trends as users like and comment on listings, and lets them follow sellers. It works more like a community marketplace where people can engage and build connections. With traditional marketplaces relying on search-based discovery, Depop built its platform around visual storytelling. Sellers are encouraged to have their own aesthetic, combining content creation and selling. This sets Depop apart from other resale platforms and makes it a good addition to any company who acquires it. Related Reading:[7 Apps Like Depop for Reselling](https://www.sellraze.com/blog/7-apps-like-depop-for-reselling?ref=sellraze.ghost.io) ## eBay’s Move: Targeting Younger Generations eBay has been one of the pioneers in e-commerce since 1995, and operates a fashion business that roughly generates $10 billion in fashion gross merchandise volume, excluding other categories. Its U.S. fashion categories increased around 10% in 2025, a solid performance for a pioneer in the online marketplace industry. However, its growth does not mean it is exempt from competition from other platforms. With the rise of Gen Z consumers as the strongest buyer demographic in the resale market, the need to capture them became a challenge for online marketplaces. Younger shoppers don’t typically shop on one platform and buy immediately. Results of the 2025 Consumer Behavior Index survey showed that Gen Z buyers visit an average of [**3.6 platforms**](https://www.soci.ai/blog/how-many-searches-before-a-purchase-mapping-the-modern-buyer-journey/?ref=sellraze.ghost.io#:~:text=Search%20fragmentation%20isn) before making a purchase. Seeing this, platforms like Vinted soared in popularity and eBay itself, in 2025, [**removed fees for UK-based private sellers of preowned clothing**](https://www.ebayinc.com/stories/news/ebay-uk-announces-it-is-now-free-to-sell-across-its-categories/?ref=sellraze.ghost.io), among other items. The popularity of online reselling confirms that it is indeed a profitable niche and must be included among their online offerings. Having Depop under its wing strongly establishes eBay’s authority as a fashion reselling platform, too. Most consumers don’t think of it as a first choice for online secondhand shopping. Rather than shifting its structure to cater to younger buyers, eBay is simply adding a division that is already known with the millennial and Gen-Z population. It’s about expanding its reach and positioning itself to capture buyers' interest and bring resale growth. ## When Resale Becomes Retail ![A retail store](https://storage.ghost.io/c/e9/2c/e92c0268-0a3c-45b5-8c3a-b81ee6ef33fd/content/images/2026/02/female-business-owner-is-using-laptop.jpg) _[Image by rawpixel.com on Freepik](https://www.freepik.com/free-photo/female-business-owner-is-using-laptop_3295511.htm?ref=sellraze.ghost.io#fromView=search&page=1&position=3&uuid=533d56bc-60ab-40fc-8bd2-bbedbcf8f66a&query=retail)_ Depop’s sale to eBay is timely, reflecting bigger trends. Secondhand marketplaces increased as people felt the need to stick to their budgets, manage inflation costs and keep up with rising costs of living. People also felt the need to shop sustainability—extending an item’s lifespan and reducing waste. Next-generation consumers see resale as a sound buying practice: buying secondhand is eco-friendly and with the lesser price tag, allows them to save more to buy other things. Recommerce, as resale culture is also called, makes it an important aspect of modern retail. Resale is now seen as a normal part of e-commerce and larger platforms would rather acquire existing apps and marketplaces rather than starting their own resale platforms from scratch. This acquisition process also helps small platforms who are looking to scale up and get better operational support compared to operating independently. It’s exactly what is happening with eBay and Depop right now. ## Why Did Etsy Let Depop Go? Different platforms, different goals, and while Etsy bought Depop in 2021 for $1.6 billion with a reason that closely parallels eBay’s move this year, Etsy’s decision to sell it to eBay is a part of renewing its focus on its original marketplace, As Etsy’s CEO, Kruti Patel Goyal explains, it’s “growing the Etsy marketplace in ways that matter most to our sellers and buyers”. The sale wasn’t an isolated move. Etsy also let go of Reverb earlier last year, choosing to refocus in its core marketplace which is centered on handmade and creative goods. Selling Depop for $1.2 billion represents a financial loss compared to its original purchase price. Strategy-wise, though, the deal strengthens concentration over diversification. The cash proceeds will go to investment in its core marketplace. Share repurchases and general corporate purposes will also be paid from the said amount. This refocus lets Etsy improve its seller tools, expand categories, and take a closer look at buyer engagement inside the platform. Rather than taking on resale to earn more revenue, Etsy focuses on its original market. ## The Impact on Depop Sellers The deal is not likely to result in immediate change by the way Depop operates, since transaction details state that it gets to keep its identity. The choice to retain Depop’s features is important: it’s why sellers and buyers choose Depop over other secondhand resale platforms. Jamie Iannone, CEO of eBay, says Depop will benefit from eBay’s scale, complementary offerings and operational capabilities, and they look forward to Depop’s team joining them. Possible long-term changes could include**: infrastructure expansion, buyer and seller protection tools, access to eBay’s existing shipping partners and operational support system.** These could mean Depop operates more strongly with an e-commerce giant behind it. There’s also the possibility of crosslisting integrations. When implemented strategically, buying opportunities increase without the need to update listings manually. Sellers would also have to watch for policy standardization between the two platforms However, changes to fee structures, how disputes are handled, seller metrics and search algorithms will have to be executed gradually. The possibility of a change in Depop’s culture cannot be ignored— and eBay needs to tread lightly here. If shifts become uncharacteristic, or lose features that made sellers choose Depop, seller engagement may change too. ## What It Means For eBay Sellers Secondhand fashion sellers already exist on eBay, and the deal may bring both opportunity and competition. Depop’s base of younger customers can flock into eBay as well, and there could also be competition among sellers from both platforms if Depop’s inventory appears on eBay’s search. eBay recognizes resale as an important category, not just an add-on, so additional support and changes to fashion listings are expected to come up soon. For example, if crosslisting integrations are allowed, niche resell categories such as vintage clothing, [**BOLO brands,**](https://www.sellraze.com/blog/what-are-bolo-brands-explaining-the-hype-behind-these-hot-items?ref=sellraze.ghost.io) and trend-based fashion might become more saturated. Another thing: a certain degree of rebranding may bring about stronger marketing support for fashion listings. eBay, though in the market for many decades, is not particularly popular for secondhand fashion compared to other platforms. With Depop’s addition, it could mean better selling opportunities for fashion resellers already in the platform. As of now, any changes are still pending. However, seasoned resellers are expecting changes in fee structures and how it influences fashion categories. ## Keeping an Eye on Changes ![Possible policy changes on eBay and Depop](https://storage.ghost.io/c/e9/2c/e92c0268-0a3c-45b5-8c3a-b81ee6ef33fd/content/images/2026/02/diverse-business-partners-reading-contract-together.jpg) _[Image by pch.vector on Freepik](https://www.freepik.com/free-photo/diverse-business-partners-reading-contract-together_6447631.htm?ref=sellraze.ghost.io#fromView=search&page=1&position=13&uuid=ad485ee3-0cce-4f5c-bcc2-c9417c19c20c&query=policy+changes)_ The possible changes after eBay acquired Depop won’t happen overnight, as platform integrations need planned updates that cover different aspects. Sellers across both platforms may expect the following, though this is not a definitive list yet. eBay would be rolling out updates so watch out for: - Account-linking features that may include crosslisting capabilities - Visibility of fashion categories - Fee structure adjustments - Policy alignments including seller and [**buyer protection**](https://www.sellraze.com/blog/buyer-protection-on-depop-mercari-and-poshmark-what-you-need-to-know?ref=sellraze.ghost.io) - Seller tools improvement and integrations - Possible rebranding For now, what we know is eBay bought Depop, and Etsy chose to focus on its creative and handicraft market. We’re practically witnessing how companies are positioning themselves to cater and engage today’s buyers. For resellers, this is not a reason to worry but a chance to experience platform improvements first-hand. Updated resellers grow and evolve with the platform, always ready to adapt when integrations and positioning change. As online marketplaces evolve, crosslisting allows sellers like you to maximize your reach. Increase visibility on multiple platforms with SellRaze. Crosslisting just got easier—a toggle of a button is all it takes, and your listing appears on marketplaces of your choice. It also allows for centralized messaging and shipping from all your resale platforms. [Learn more](sellraze.com)